+1 (718) 736 3643
ashaphekoo@niresources.com
Dear valued customers,
I wanted to take a moment to share our story, one that mirrors your own journey in the flavor and fragrance industry. At Natural Ingredients Resources, we’ve always believed that the most profound connections are built on understanding and shared experiences. In 2013, I founded this company with a clear mission: to be more than just a service provider, but a trusted partner who truly comprehends the challenges you face daily. Our tagline, “Expand your reach and enhance your knowledge,” isn’t just a catchphrase; it embodies our commitment to revolutionize the way you perceive, evaluate, and utilize natural ingredients. My journey, much like yours, spans over 35 years of navigating the intricate landscape of this industry. I’ve felt the same struggles and triumphs when working with citrus oils, and other essential oils among natural resources. I understand the importance of consistency in raw materials and the headaches caused by unpredictable factors like natural disasters, ever-changing weather conditions, and diseases affecting ingredient availability, pricing, and quality. Drawing from my own experiences in quality control, product development, procurement, and technical sales, I’ve been on a mission to provide innovative solutions to these challenges. Like you, I see the value in understanding the entire process and the bigger picture. It’s this shared insight that empowers you to achieve your goals, which often boil down to delivering consistent, high-quality products to your customers on time. Our goal at Natural Ingredients Resources has always been to promote awareness, knowledge, and transparency throughout the supply chain because we believe that informed decisions should be at the heart of every organization. Our vision is to be the trusted partner you can rely on, guiding you through the complexities of working with natural ingredients. Today, we stand ready and excited to embark on new adventures alongside you. Thank you for considering us as your partner in the flavor and fragrance industry. We genuinely look forward to working with you, because, just like you, we’re driven by a shared passion for excellence and a deep understanding of the challenges you face.
Warm regards,
Asha Phekoo
Founder, Natural Ingredients Resources